@book{eklund-2014-game-216854, title = {The Game of Health Search}, abstract = {Almost two of three Swedes use internet to search for health related information on diseases, treatments and care givers. Mobile devices such as smartphones and tablets are increasingly used to carry out these activities, and it raises the question on how a health information portal should behave to support the needs of today’s and tomorrow’s information seekers. In this thesis we present an analysis of the use of the official health information portals 1177.se and vardguiden.se with a focus on describing the relations between seekers and portals, as expressed by the language of queries and answers. Of special interest is the role of the language as a means to establish and maintain the seekers’ trust in a portal as a complement to doctor’s visits and calls. We present a number of principles of behaviour to which we believe a portal should adhere to be trustworthy in the eyes of the seekers. We also introduce a conceptual framework with a basis in game-theoretic models of rational behaviour, and the use of lingustic error analysis and stylistics, to provide a setting for analysis of information search.}, author = {Eklund, Ann-Marie}, year = {2014}, ISBN = {978-91-87850-55-4}, } @inProceedings{moradi-etal-2014-graph-197533, title = {A Graph-Based Analysis of Medical Queries of a Swedish Health Care Portal}, abstract = {Today web portals play an increasingly important role in health care allowing information seekers to learn about diseases and treatments, and to administrate their care. Therefore, it is important that the portals are able to support this process as well as possible. In this paper, we study the search logs of a public Swedish health portal to address the questions if health information seeking differs from other types of Internet search and if there is a potential for utilizing network analysis methods in combination with semantic annotation to gain insights into search behaviors. Using a semantic-based method and a graph-based analysis of word cooccurrences in queries, we show there is an overlap among the results indicating a potential role of these types of methods to gain insights and facilitate improved information search. In addition we show that samples, windows of a month, of search logs may be sufficient to obtain similar results as using larger windows. We also show that medical queries share the same structural properties found for other types of information searches, thereby indicating an ability to reuse existing analysis methods for this type of search data.}, booktitle = {The Fifth International Workshop on Health Text Mining and Information Analysis (Louhi)}, author = {Moradi, Farnaz and Eklund, Ann-Marie and Kokkinakis, Dimitrios and Olovsson, Tomas and Tsigas, Philippas}, year = {2014}, ISBN = {978-1-937284-90-9}, pages = {2--10}, }